PUBLICIZING YOUR SCREENINGS
We will provide approximately 10 posters to be customized by participants according to their film selection and screening dates. We suggest displaying these in heavily trafficked areas such as student centers, theaters, coffee shops, etc. Additionally you will find on our website templates for an email blast, postcards, and flyers. Their use is required in order to receive the grant:
- Email: Participants can customize the electronic template and must cc us at:
email@example.com when sending it to their community.
- Postcard and Flyer: Like the email, we will provide customizable electronic templates. You may use one or the other, but ideally a combination of both.
In order to insure as large an audience as possible, you must actively promote your festival. We suggest that you publicize the program in your community. Contact other academic departments and nearby cultural institutions that might be interested in co-presenting the program. Place an ad in your local or student newspaper. Display posters and distribute flyers on campus. Create a festival website and use social networks.
Social networks such as Facebook are a good way to promote the festival : creating a group or an event on such platforms gives people regular updates regarding the festival.
Writing and sending out a press release to local newspapers is a another way to promote your festival and to reach out to the community. Past participants have collaborated with their university press office on this.
1 - POSTERS
With your acceptance letter you will receive 10 Tournées Posters. These are to be customized with your festival information. Please note - the use of these posters is mandatory. Please include one copies of the customized poster in the package of post-screening materials that you submit to FACE at the conclusion of your festival.
The portion of the poster that has been left blank is 8 ½ x 11 inches (letter-size, horizontal). This is the space for participants to enter their individual festival information. We recommend printing your festival information (film titles, screening dates, time, and location, names of organizer and supporters, etc…) on a letter-size self-adhesive label or sheet of paper that can be affixed neatly to the poster.
If you would like to print more posters, the file is on the promotional tools page.
2 - FLYER, EMAIL ANNOUCEMENT AND PROGRAM NOTES
On the promotional tools page, you will find ready-made documents that can be used to create flyers (to be sent electronically and/or printed for distribution) and program notes. The documents contain complete lists of all of the films, along with an image and a brief description (for the flyer), or longer description (for the program notes). Participants can easily download these documents, remove all but their films’ information, and add their individual festival details.
For the flyer/electronic announcement, we recommend a letter-size full-color document with all 5 film titles and a few lines of information about each film.
Please note – participants are required to send an email announcement with pdf attachment of the flyer. Please cc us at firstname.lastname@example.org and include a copy of the pdf attachment in your post-screening package.
Hard copies of the flyers are to be distributed at your discretion but we strongly encourage their use as we have discontinued the postcards this year.
Program Notes are different than flyers – they are intended to provide detailed information on just one film and be distributed at that particular screening. They are commonly distributed at professional film festivals and we strongly encourage those participants who are seeking a more formal presentation to use them. There may be audience members who know little to nothing about the film and/or director, and program notes offer an extremely effective introduction to the screening.
These documents have been provided as a time-saving user-friendly approach to creating promotional materials for your festival. That said, participants should feel free to adapt the existing descriptions, or create their own.
3 - LOGOS
You will also find on the promotional tools page free-standing jpegs of the program’s logo and that of our sponsors. These have been provided for those participants who wish to create their own promotional documents.